New tools help marketers improve their targeting

White Plains, NY June 24, 2010 - Research + Audience Marketing. New tools help marketers improve their targeting. By Richard Westlund for ADWEEK, BRANDWEEK and MEDIAWEEK. Including an interview with CEO and President of RCS/Media Monitors Philippe Generali.

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About RCS

RCS software is used by more than 14,500 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS is the world's largest broadcast software company. The company also provides broadcasters and webcasters tools and expertise and also develops real-time audio recognition technology.